Senior Director of Product Marketing
Company: VirtualVocations
Location: Baltimore
Posted on: September 20, 2024
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Job Description:
A company is looking for a Senior Director of Product Marketing
to lead their marketing function for various financial
services.
Key Responsibilities
Act as the CMO for assigned products, shaping long-term strategy
and execution
Create and lead marketing strategies based on consumer and
competitive insights
Manage channel allocation and engagement initiatives to optimize
customer acquisition and product usage
Required Qualifications
10+ years of relevant marketing experience with quantifiable
revenue responsibility
Experience in small business marketing or operations is
preferred
Proven ability to combine strategic thinking with tactical
execution
Experience leading quantitative and qualitative customer
research
Bachelor's degree required; MBA encouraged
Keywords: VirtualVocations, Potomac , Senior Director of Product Marketing, Advertising , Baltimore, Maryland
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