Senior Digital Advertising Manager
Company: Interactive Strategies
Location: Washington
Posted on: September 21, 2024
Job Description:
Are you a digital marketer looking to implement highly strategic
and innovative advertising programs for meaningful nonprofits and
professional associations? Do you value holistic, full-funnel
strategies that take advantage of a range of digital advertising
channels, including search (PPC), paid social, online display,
online video and connected TV? Do you have experience with advanced
advertising tools like Google DV360 and Campaign Manager 360
(DoubleClick)? Are you fluent and passionate about data and
performance metrics? If yes, we'd love to meet you!We're a leading
digital agency in downtown Washington, DC, known for deep strategic
thinking. Our mission is to empower people, teams, leaders, and
brands to forge authentic relationships through transformative
digital work. Together, we deliver on the promise of digital to
improve lives, build community, and create positive progress in the
world.We've partnered with amazing clients, including Special
Olympics, Boston Children's Hospital, Defenders of Wildlife,
American Kidney Fund, American Society of Clinical Oncology and
American Lung Association, to name a few. Our clients wanted to
explore an agency that has new ideas in digital advertising; an
agency that brings strong creative and digital storytelling; an
agency that leverages multi-channel and data-driven strategies to
bring strong improvements in online engagement and ultimately,
revenue.ResponsibilitiesTalent and passion matter more to us than
years of experience, but here are the abilities we are looking
for:
- Develop and deploy impactful digital advertising strategies and
campaigns that leverage best practices and dynamic new
tactics.
- Develop conversion-driven paid media campaigns and execute the
day-to-day management across Google Marketing Platform products
(DV360, SA360, CM360, etc.), Meta, Google Ads, Microsoft
Advertising, and other platforms.
- Select appropriate channels for paid media campaigns across
video, social, search, display, and more.
- Work within the marketing team to track, analyze and develop
meaningful reporting for clients and proactively recommend next
steps based on past performance.
- Provide support and expertise across website analytics and
tracking (Google Analytics, Google Tag Manager, etc.)
- Collaborate with our design and content teams to develop
creative concepts and campaigns that attract and engage.
- Create comprehensive and integrated digital marketing
strategies on multiple media channels that engage our clients'
audience and lead to successful conversion goals (donations, lead
generation, etc.).
- Optimize digital advertising campaigns to maximize ROI across
channels.
- Conduct paid media audits of our clients' digital marketing
efforts to determine past performance and set benchmarks for future
efforts.
- Evaluate emerging tactics and techniques. Provide thought
leadership and perspective for adoption as appropriate.
- Build strong client relationships through effective
communication and project management.Requirements
- BS/MS degree in marketing or a related field.
- 5-8+ years of digital advertising experience. Experience with
nonprofits or professional associations is a big plus!
- Experience creating effective conversion-driven strategies and
campaigns that map marketing activities to steps in the user
journey/funnel.
- Proven experience building, deploying and managing large-scale
and advanced digital advertising campaigns across paid social, paid
search and programmatic channels.
- Experience managing programmatic advertising campaigns using an
enterprise-level demand-side platform, such as The Trade Desk,
DV360, Amazon DSP, Basis DSP, StackAdapt, etc. Hands-on experience
with Google Marketing Platform products is a plus!
- Experience making recommendations for optimizing landing pages
and user funnels.
- Strong analytical, entrepreneurial and data-driven
thinking.
- Up to date with the latest trends and best practices in digital
marketing.
- We are open to this being a remote position.We have a simple
motto when it comes to company culture, "Everyone deserves to come
to work and be happy." This means a few things: (1) we care as much
about quality as we do about budgets, (2) we find the strengths in
each employee and nurture them, (3) we encourage a culture that
values innovation and creative freedom, and (4) we want you to have
fun while you're at the office. We may be an agency, but we
understand that you have a life outside of work.We allow our
employees creative freedom. We treat them with respect. We value
their opinions. In that spirit, we offer the following benefits:
- Company-sponsored health, vision, and dental insurance
- Pre-tax Flexible Spending Account (FSA)
- Profit sharing
- 4 weeks of vacation/sick time from day one; 5+ weeks at year
3
- Company-paid short-term and long-term disability
- Company-paid Life and AD&D insurance
- 11 paid holidays
- 401k with company match
- New business and employee referral bonusAnnual Compensation:
$85,000 - $105,000Location: Remote-US, Hybrid- Washington, DC.At
Interactive Strategies, we foster a collaborative, innovative
environment where people feel valued, respected, and free to push
creative boundaries-all while finding balance between work, home,
and life outside the office. As a certified LGBTBE business and
equal opportunity employer, we prioritize workplace diversity,
recognizing that diverse voices and perspectives are critical to
producing great work and helping our clients represent themselves
effectively.Interactive Strategies is an award-winning web design
agency and digital marketing firm serving Washington DC, VA, and
MD.
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Keywords: Interactive Strategies, Potomac , Senior Digital Advertising Manager, Advertising , Washington, Maryland
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