MARKETING COORDINATOR
Company: DEXSTA Federal Credit Union
Location: Wilmington
Posted on: September 23, 2024
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Job Description:
About Us
DEXSTA Federal Credit Union is a not-for-profit full service
financial institution that exists to serve its members. "Since
1937, our credit union has maintained our commitment of 'people
helping people.' If our members have a need, we find the solution.
Be sure to visit any of our branches and see the difference a
credit union makes."
Jerry King - PRESIDENT, CEO
Our Communities
Fulfilling the credit union movement's mission of "people helping
people" is always at the heart of DEXSTA Federal Credit Union's
community efforts. We lean upon the old adage of "actions speak
louder than words" to bring that philosophy to life in our
communities. DEXSTA has been a long-time supporter of Children's
Miracle Network (CMN) Hospitals, Ronald McDonald House, and Sunday
Breakfast Mission. We also support the Boys & Girls Clubs of
Delaware and are always looking for new ways to get involved! Any
time the DEXSTA team comes together for a good cause, some fun and
laughs always seem to follow!
DEXSTA Federal Credit Union is an equal opportunity employer that
is committed to diversity and inclusion in the workplace. We
prohibit discrimination and harassment of any kind based on race,
color, sex, religion, sexual orientation, national origin,
disability, genetic information, pregnancy, or any other protected
characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our
organization, including hiring, recruiting, promotion, termination,
layoff, recall, leave of absence, compensation, benefits, training,
and apprenticeship. DEXSTA Federal Credit Union makes hiring
decisions based solely on qualifications, merit, and business needs
at the time.
Our full time positions come with the following benefits that are
paid by the company for employees:
--- Medical and prescription plan
--- Vision Plan
--- Life Insurance
--- AD&D Insurance
--- Money Purchase Plan(Pension plan)
--- Short Term Disability
--- Long Term Disability
--- Paid Time Off
Additional Benefits:
--- Dental Insurance
--- AFLAC Insurance
--- 401k Plan with company match
--- Incentive plans for certain positions
--- Membership to the Credit Union
Position Summary:
The Marketing Coordinator is responsible for the effective
operation of the marketing functions including but not limited to:
business development, communication, community outreach, product
and service promotions, and youth marketing to accomplish goals and
plans within an authorized budget. In addition, this position is
also responsible for performing daily marketing functions such as
providing support for marketing promotions, distributing marketing
materials, coordinating special events and promoting the credit
union products and services to current and potential members.
Duties and Responsibilities:
Follow all credit union policies, procedures, and requirements in
addition to all state and federal laws and regulations, including
Regulation CC, the Bank Secrecy Act, OFAC and USA Patriot
Act/Customer Identification Act (CIP). Educate members on various
credit union policies, procedures and related laws and regulations
where applicable. Works with various departments and vendors to
implement and enhance products and services.
Marketing Collateral
--- Create, manage and execute all DEXSTA FCU brand collateral to
include; print, digital, social, electronic and direct mail
marketing pieces; manage production of all marketing-related print
projects.
--- Manage vendor relationships in regard to all collateral
including digital.
--- Identify when vendor support is required for projects or tasks;
select best vendor choice and manage relationship to maintain
timeline and budget.
--- Design aesthetically appealing, functionally useful work that
blends the current design trends and techniques with established
brand identity and standards.
--- Selects and manages photos/images from stock photo service to
ensure consistency to brand look and feel.
--- Coordinate, implement and maintain youth marketing
programs.
--- Manage community outreach projects and programs.
--- Prepare periodic reports that reflect the department activity,
progress toward goal attainment and the effectiveness of programs
and promotions.
--- Prepare annual marketing plan and budget.
--- Provide marketing related support, presentations and employee
education or training.
Website Management
--- Refreshes website content to ensure search engine optimization
strategies; copyedit and proofread all site content.
--- Develops and implements search engine optimization
strategies.
--- Reviews website statistics and monitors analytics using Google
Analytics. Reports on web analytics and how to improve website
traffic.
--- Assists in the development of databases, site mapping,
interactive applets, and/or custom graphics.
--- Assists in ensuring SEO, and digital properties such as Google,
Yelp, Bing etc. are regularly updated with correct information,
links etc.
--- Keeps abreast of emerging web technologies through relevant
blogs, list serves, and events.
--- Responsible for updating rate sheet, rates on website, in
branch and phone recordings/ messaging.
--- Serve as a liaison for other departments to exchange and relay
marketing related information as needed.
Social Media Platforms
--- Generate, edit, publish and share content (original text,
images, video or HTML) that builds meaningful connections and
encourages community members to take action.
--- Interface with and provide correspondence, on social media
channels.
--- Research, generate, edit and publish paid advertising through
different social media platforms. Track success of paid ads with
clicks, shares etc. through analytical reports.
--- Other duties as assigned or required.
Essential Functions:
DISCLAIMER
The information in this position description has been designed to
illustrate the general nature and level of work performed by
employees within this classification. It is not designed to contain
or be interpreted as a comprehensive inventory of all the duties
and responsibilities and/or qualifications required of any employee
assigned to this position.
Keywords: DEXSTA Federal Credit Union, Potomac , MARKETING COORDINATOR, Advertising , Wilmington, Maryland
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