Paid Media Specialist

Company: FHI 360
Location: Washington
Posted on: November 6, 2024

Job Description:

Job Summary:FHI 360 is seeking an experienced, highly detailed, and technically proficient Paid Media (Biddable Platforms) Lead to join our dynamic paid media team. This role is ideal for a professional with a deep understanding of hands-on digital strategy and media buying on self-managed biddable media platforms (including but not limited to: Google Search, YouTube, Facebook, Instagram, TikTok, Snapchat, and Reddit).The Paid Media Specialist (Biddable Platforms) will be responsible for implementing and building campaigns directly on biddable media platforms (under the guidance of senior paid media team members) while providing optimization recommendations and maintaining industry best practices. The ideal candidate will have experience in all facets of the biddable media ecosystem (including both performance and awareness-based paid media campaigns).This position requires a high level of detail and organization to manage the implementation and pacing of numerous separate-but-cohesive public health and social change campaign budgets. Because biddable platforms account for a large portion of the overall media investment, this individual will play a critical role in driving our clients' business goals using said platforms.Location: Remote (U.S.) - Eastern Time Zone hours; Preference for candidates based in Atlanta, GA, or Washington, DC.Key Responsibilities:

• Campaign Implementation: Build, QA, and troubleshoot various campaigns, ad sets, and ads across multiple biddable media platforms (with guidance from senior paid media team members). Additional responsibilities may include but are not limited to: conducting paid search keyword research, ad copy and content analysis, mapping out platform-specific audience targeting segmentation and accompanying recommendations, etc.
• Budget Pacing: Own and strictly adhere to necessary budget pacing across all platforms, campaigns, audiences, and ads, ensuring budget is consistently on track (no over or under-spend).
• Performance Monitoring: Continuously monitor campaign performance, analyze key metrics (e.g., impressions, clicks, CTR, CPM), and make data-driven adjustments to optimize results.
• Reporting: Assist in developing comprehensive performance reports and insights to communicate key data points and insights to clients and internal stakeholders - highlighting key achievements, challenges, and areas for improvement.
• Collaboration: Work closely with the media planning team to implement and adjust campaigns, as needed, while providing expertise and insight on biddable platform strategies.
• Innovation: Stay up to date with industry trends, best practices, testing, and emerging platforms to identify new opportunities for media placement and audience engagement.
• Training and Development: Mentor paid media team members, as needed, to build a more cohesive and information-sharing team environment.Qualifications:Education*:
  • Bachelor's degree or international equivalent in Communications, Advertising, Marketing, Digital Media, or a related field.
  • **Relevant work experience in areas such as digital marketing or advertising may be accepted in lieu of formal education.Experience:
    • 6+ years of experience in paid media buying and campaign management with a focus on building, implementing, and guiding biddable platform paid media campaigns.
    • Proven track record of successfully managing multi-million dollar paid media campaigns.
    • Strong understanding of digital advertising metrics and the general digital advertising ecosystem
    • Experience working in an agency setting is preferred.
    • Federal Government and/or public health experience is a plus.Skills:
      • Proficiency in hands-on media buying platforms and tools (e.g., Google Ads, Meta Ads Manager, Snapchat Ads, TikTok Ads, DSPs, etc.).
      • Working knowledge of analytics tools (e.g., Google Analytics, Tableau) and the ability to translate data into actionable insights.
      • Excellent communication and presentation skills, with the ability to articulate complex concepts to clients and team members.
      • Strong organizational skills and the ability to manage multiple campaigns simultaneously to ensure critical budget pacing and management.
      • Ability to adapt to changing priorities and collaborate effectively in a fast-paced environment.Technology to be Used:
        • Personal Computer, Microsoft Office Suite (Word, Excel, PowerPoint), e-mail, media buying platforms, analytics tools.Work Environment:
          • Remote position with occasional travel (Application Instructions:If you are a biddable paid media expert with a passion for paid media strategy and a desire to make a positive impact through social change campaigns, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and interest in this role.This revised job description highlights the core responsibilities of a Paid Media Specialist (Biddable Platforms) emphasizing expertise in hands-on media buying, campaign and budget management, and marketing analytics. It aligns the role with the needs of FHI 360's Social Marketing and Communication department, focusing on strategic media placement and optimization.The expected US Basedhiringsalary range for this role is listed below. Candidate FHI 360 pay ranges represent national averages that vary by geographic location. When determining an offer amount, FHI 360 factors in multiple considerations, including but not limited to: relevant years of experience and education possessed by the applicant, internal equity, business sector, and budget.Base salary is only one component of our offer. FHI 360 contributes 12% of monthly base pay to a money purchase pension plan account. Additionally, all US based staff working full-time, which is calculated at 40 hours/week, receive 18 days of paid vacation per year, 12 sick days per year, and 11 holidays per year. Paid time off is reduced pro rata for employees working less than a full-time schedule.US Based Hiring Salary Range: $75,000-$95,000International hiring ranges will differ based on location.This job posting summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.FHI 360 is an whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.Our values and commitments to safeguarding: FHI 360 is committed to preventing any type of abuse, exploitation and harassment in our work environments and programs, including sexual abuse, exploitation and harassment. FHI 360 takes steps to safeguard the welfare of everyone who engages with our organization and programs and requires that all personnel, including staff members and volunteers, share this commitment and sign our code of conduct. All offers of employment will be subject to appropriate screening checks, including reference, criminal record and terrorism finance checks. FHI 360 also participates in the Inter-Agency Misconduct Disclosure Scheme (MDS), facilitated by the Steering Committee for Humanitarian Response. In line with the MDS, we will request information from job applicants' previous employers about any substantiated findings of sexual abuse, exploitation and/or harassment during the applicant's tenure with previous employers. By applying, job applicants confirm their understanding of these recruitment procedures and consent to these screening checks.FHI 360 will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.FHI 360 will never ask you for your career site username or password, and we will never request money, goods or services during the application, recruitment or employment process. If you have questions or concerns about correspondence from us, please email .FHI 360 fosters the strength and health of its workforce through a, professional developmentand policies and programs that support a healthy work/life balance. Join our global workforce to make a positive difference for others - and yourself. Please click to continue searching FHI 360's Career Portal.

Keywords: FHI 360, Potomac , Paid Media Specialist, Advertising , Washington, Maryland