Paid Media Manager
Company: VirtualVocations
Location: Fairfax
Posted on: November 7, 2024
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Job Description:
A company is looking for a Paid Media Manager to establish and
grow a B2B inbound marketing engine.
Key Responsibilities
Develop, execute, and optimize pipeline-generating campaigns across
paid search and display advertising
Measure and report on the performance of digital marketing
campaigns and adapt tactics to maximize pipeline and revenue
Collaborate with internal teams to create and optimize paid landing
pages and maintain a prioritized experimentation backlog
Required Qualifications
6+ years of experience in digital marketing, preferably in B2B or
enterprise software
Advanced knowledge of paid search platforms such as Google Ads and
Microsoft Advertising
Experience with reporting and analytics tools like Google Analytics
and Hotjar
Proven track record of exceeding marketing objectives and goals
Experience with Salesforce and Marketo is a strong plus
Keywords: VirtualVocations, Potomac , Paid Media Manager, Advertising , Fairfax, Maryland
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