Digital Content Operations Director
Company: Accreditation Council for Graduate Medical Educati
Location: Rockville
Posted on: September 18, 2024
Job Description:
Title - Digital Content Operations Director Salary Range
(Non-Negotiable): $121,372 - $134,858 Description The Digital
Content Operations Director is an experienced strategist who will
oversee the operations of ASHA's digital strategy for asha.org and
social media portfolio. This position will manage packaging of
content to our audiences across a multichannel environment. This
person will also support the Chief Digital Communications Officer
to measure effectiveness of content efforts and make
recommendations to maximize audience engagement and enhance
organization's enterprise-wide content strategy.
Responsibilities
- Manage a team of digital communications staff.
- Optimize ASHA's content communication across asha.org, social
media, and other digital channels to enhance member
engagement.
- Support the evolution of a digital strategy throughout the
association with a focus on workflow, use of AI (including
generative AI), key performance measurements, and adherence to
ASHA's brand and taxonomy (site structure and terminology).
- Use data and key performance indicators to measure the value of
ASHA's content for members and make content strategy
recommendations.
- Contribute to an enterprise-wide content calendar with the goal
of reducing organizational silos and finding opportunities for
interdepartmental collaboration on content and channels.
- Educate and support ASHA staff in content planning, retaining,
and retirement of existing content. Qualifications Knowledge
Typically Acquired Through
- 5-8 years in digital communications focusing on content
development and management.
- Experience in an association or not-for-profit
environment.
- B.A. / B.S. in Communications, Public Relations, Journalism, or
similar major. Scope and Depth of Technical Skills/Knowledge
- Experience contributing to the development and/or evolution of
a content strategy across a multichannel environment.
- Experience using Workfront or similar communications project
management software.
- Demonstrated proficiency in using Google Analytics (and
knowledge of GA4), for compiling and analyzing content performance
insights.
- Experience with content management systems (such as Optimizely
or other similar CMS).
- Experience with production platforms such as Brandwatch,
Sprout, or similar social media platforms.
- Experience with emerging AI environments and platforms.
- Experience with Windows operating system, Microsoft Office
applications.
- Demonstrated track record of staying up to date on industry
trends and emerging digital strategies and products. Scope and
Depth of Non-Technical Skills/Knowledge
- Collaborative experience and knowledge gained by working in
cross-divisional teams in the development of processes and
execution of standards that will govern content across an
organization.
- Experience with strategy and process development.
- Demonstrated ability to work independently and anticipate next
steps.
- Experience managing within a decentralized or hybrid product
model.
- Strong written and verbal communication and persuasive
skills.
- Strong organizational skills, detail-oriented and
flexible.
- Demonstrated ability to work in a fast-paced communications
environment.
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Keywords: Accreditation Council for Graduate Medical Educati, Potomac , Digital Content Operations Director, Executive , Rockville, Maryland
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