Senior Trade Show Manager
Company: Leidos Inc
Location: Reston
Posted on: October 16, 2024
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Job Description:
Description Position Overview.We are seeking an experienced and
highly skilled Senior Trade Show Manager to lead the planning,
execution, and post-show analysis of high-profile trade shows and
events. The ideal candidate will bring extensive experience in
managing large-scale trade shows with a focus on driving brand
visibility, lead generation, and business development. This role
requires strong leadership abilities, strategic thinking, and
advanced project management skills to ensure flawless execution and
maximum return on investment.Primary Responsibilities.Strategy
Development: Collaborate with Communications, Marketing, and Growth
teams to create a comprehensive trade show strategy that aligns
with overall business goals.High-Level Event Management and Onsite
Leadership: Ensure all aspects of event execution meet the highest
standards, delivering a seamless experience for customers,
partners, and internal stakeholders:- Manage assigned corporate and
group-funded trade shows, delivering shows that meet defined
objectives, on schedule and within budget - Follow established
corporate trade show policies and procedures and brand guidelines -
Build individual trade show budgets, track costs, and process
payments - Establish and manage to conference and vendor milestones
and deadlines - Coordinate show logistics, booth design and layout
- Collaborate with internal business leads, marketing, creative,
external vendors and exhibitor organizations, to deliver an
on-brand booth that meets business and marketing objectives - Work
with business leads to establish and moderate planning calls - Work
with business and marketing leads to execute show themes, align
demos and capabilities, and secure technology and services that
meet requirements - Provide logistics oversight and booth
management during run-of-show - Work with the business to select
strategic booth locations - Research, select, and procure
promotional giveaways - Conduct housing block negotiation, if
required - Complete conference registrations - Arrange hospitality
events tied to shows - Work with corporate security to communicate
safety and security plan; serve as safety POC while onsite - Manage
on-site booth install/dismantle - Collect and disseminate business
leads to marketing - Leverage meeting planning tools to schedule
and track related meetings - Create post-show survey and facilitate
debrief - Create executive summary for Tier 1 showsVendor and
Partner Relations: - Manage relationships with exhibit house, show
management and associations to ensure seamless quality and
experience. - Manage vendor relationships (exhibit design,
shipping, contractors) and ensure all components are delivered on
time and within budget.Advanced Marketing Integration: Drive
cross-channel marketing initiatives in partnership with the
Branding, Creative, Communications and Marketing teams to enhance
pre-show and post-show engagement.Performance Reporting &
Optimization: - Analyze event performance and outcomes, including
attendee engagement and lead generation. - Lead post-event debriefs
to identify areas for improvement, including developing data-driven
recommendations to optimize future event participation. - Maintain
and report KPIs related to event ROI, lead acquisition, and brand
reach.Basic Qualifications.Experience: 8+ years of experience in
managing large-scale, high-profile trade shows and events, with a
proven track record of leading successful, results-driven
initiatives.Skills: - Strong leadership and decision-making skills,
with the ability to mentor and lead cross-functional teams. -
Expertise in project management, vendor negotiation, and contract
management at a high level. - Exceptional communication,
collaboration, and presentation skills.Other: Bachelor's degree in
Marketing, Event Management, Business, or a related field.Preferred
Qualifications.- Significant experience in defense, technology, and
healthcare markets.- Demonstrated expertise in leading trade shows
for a global organization.- Certified Meeting Planner (CMP) or
Certified Trade Show Marketer (CTSM) credentials.Original Posting
Date:2024-10-02While subject to change based on business needs,
Leidos reasonably anticipates that this job requisition will remain
open for at least 3 days with an anticipated close date of no
earlier than 3 days after the original posting date as listed
above.Pay Range:Pay Range $78,000.00 - $141,000.00The Leidos pay
range for this job level is a general guideline onlyand not a
guarantee of compensation or salary. Additional factors considered
in extending an offer include (but are not limited to)
responsibilities of the job, education, experience, knowledge,
skills, and abilities, as well as internal equity, alignment with
market data, applicable bargaining agreement (if any), or other
law.
Keywords: Leidos Inc, Potomac , Senior Trade Show Manager, Executive , Reston, Maryland
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