Senior Manager of Digital Content
Company: American Public Health Association
Location: Washington
Posted on: November 1, 2024
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Job Description:
APHA is embarking on a major website redesign and CMS migration
project starting summer 2024. The Senior Manager of Digital Content
will lead this process with our partner agency. Provide oversight,
support, and direction to APHA internal and external Web
initiatives. Responsible for all technical and operational aspects
of APHA's web presence, internally and externally. The focal point
that coordinates APHA web design, content, and functionality,
including accessibility compliance for persons with disabilities.
Also responsible for ensuring the APHA website has a consistent
voice, feel, and approach. Play a lead role in defining content
standards, content quality, content approach documents, and
processes that align with best practices. The Senior Manager of
Digital Content will play a critical role in defining content
categories, building on taxonomy and workflows with the content
management system. Web Management Lead our process of researching
needs, designing multiple easy to use and engaging websites
(APHA.org, NPHW.org, PublicHealthNewswire.org, and for the APHA
Annual Meeting) and migrating content from our existing Sitecore
sites to a Kentico CMS. Responsible for overall Web coordination
and maintenance for the American Public Health Association.
Demonstrate increasing familiarity and expertise over time with
APHA's Kentico CMS, which will host all APHA Web properties in
2025. Confer with units throughout APHA to develop and implement
improved, Web-based business processes as required. Develop
measures of success. Implement client/server security baselines
recommended by software manufacturers and other security resources
as needed. Monitor web traffic, performance, and capacity using
Google Analytics 4, Google Search Console, and other tools to
identify, prevent, and resolve issues. Work cooperatively with IT
staff on interface and coordination issues. Review and approve
requests for user accounts on APHA web platforms. Co-leads, with
the Senior Manager of Marketing, APHA's E-Commerce Team to
troubleshoot and improve user interface, especially in regard to
monetary transactions. Ensure that sensitive information or other
APHA Intellectual Property is not inadvertently released. Editorial
Content Development Review, edit, and approve staff-generated
editorial content for the APHA website before it goes live. Plan
and create editorial content for APHA's websites. Take lead in
establishing and enforcing style guide and editorial procedures for
written elements of the APHA website, including style and tone.
Provide constructive feedback and coaching to staff on creating
web-friendly editorial content. Review web content for consistent
voice, AP style, Association style, spelling, and typographic
errors with accuracy and speed. Content Strategy Determine what
editorial content on the APHA website should be prioritized by
actively staying abreast of APHA activities and priorities and
strategizing how such work should be presented online. Develop
innovative solutions for content presentation, including working
with content management requirements such as workflow and
categorization. May perform content audits, gap analysis, and
content migration plans. Ensure proactive content governance and
maintenance processes to ensure consistency, timeliness, accuracy,
and relevance. Analyze, test, and implement website content.
General Communications Part of APHA's Editorial Review team,
helping as needed with the review of organization materials for
grammar, AP style, and APHA voice. Work on other Communications and
Marketing Department assignments and projects as needed. Minimum
Qualifications: Bachelor's degree and 4-6 years' experience with
editorial content development, editing, writing for the Web, and
content strategy. Understanding of content management systems and
direct experience with content management system workflow. Ability
to articulate approach and establish position for content direction
essential. Ability to manage multiple projects at once with
attention to detail and follow-through concurrently to meet
overlapping deadlines. Works well independently but participates
actively as a team member and can collaborate with a variety of
functional groups and communicate constructively with others.
Ability to prioritize short-term projects and long-term goals,
organize time and identify resources for projects. Basic knowledge
of HTML, CSS, Microsoft Office, Sitecore, Kentico, Google Analytics
4, and Web graphics products, database issues, and appropriate Web
and network analysis utilities. Demonstrated understanding of web
best practices. Strong verbal and written communication skills with
excellent grammar, editorial, proofreading, and AP style skills a
plus. Experience with writing for the web in a public health/health
care environment a plus. Personal organization and project-oriented
skills are a must. Must be able to work occasional evenings and
weekend work as job duties or projects require it; required to
travel to the Annual Meeting and willing to attend APHA related
meetings. Requires occasional lifting and moving to 25 lbs.
Position is based in downtown DC near several metro stations.
Hybrid work environment. Hours: 35 hours a week, full-time, Monday
- Friday (daytime). Number of openings: 1. Applicants who meet the
requirements and are interested in being considered for this
position should submit the following information at: .
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Keywords: American Public Health Association, Potomac , Senior Manager of Digital Content, Executive , Washington, Maryland
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