Segment Marketing Manager - Public Sector

Company: Genetec
Location: Washington
Posted on: November 6, 2024

Job Description:

Your team's dynamic:Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We're looking for a Segment Marketing Manager, Public Sector, to join our regional North American marketing team. Reporting to the Team Lead, Segment Marketing, you'll define, deploy, and manage vertical-market campaigns designed to enhance brand visibility and generate a robust pipeline of current and prospective end customers in the public sector.What your day will look like:

• Collaborate closely with North American sales and marketing team counterparts to drive awareness and demand for Genetec solutions within public sector vertical markets - including K-12 & higher education, state & federal government, and transportation.
• Liaise with corporate industry and product marketing teams to translate vertical market insights and solutions into compelling regional narratives that resonate with our target audience.
• Lead demand generation efforts by creating and executing multi-channel integrated marketing campaigns to generate high-quality leads.
• Manage campaign launches, establish timelines, communicate expectations for completion of tactics, provide regular progress updates to leadership, and track campaign effectiveness and ROI.
• Enhance brand awareness by leveraging regional public relations resources and spokespeople to implement an exceptional media relations, speaking and awards program within targeted vertical markets.
• Optimize public sector events program through research, management, and evaluation in line with segment strategy and by collaborating with regional events team resources.
• Occasional travel (up to 25%, depending on seasonal demands) to attend customer meetings, internal meetings, tradeshows, and conferences.More about you:
• You bring over 8 years of marketing experience, with at least five years in a B2B marketing role.
• Proven track record as an experienced marketing generalist familiar with both traditional and modern tactics that drive awareness and lead conversion.
• Strong affinity for data-driven decision-making and developing integrated multi-channel campaigns tailored to the needs of North American public sector agencies.
• Experience strategically building and optimizing lead pipelines through digital marketing initiatives, including SEO, SEM, email, social media, and content campaigns, focusing on nurturing leads through the sales funnel.
• Skilled in creating marketing strategy and translating into actionable programs, measuring outcomes, and optimizing for best results.
• Exceptional prioritization skills and a knack for building impactful marketing initiatives from the ground up.
• Ability to collaborate effectively across departments (both corporate and regional) to create and achieve strategic business objectives.
• Genuine passion for marketing, branding, lead generation, and achieving measurable business outcomes.
• Superior organizational and communication abilities, capable of excelling in virtual and in-person work environments.
• Experience actively managing budgets and reporting on the ROI of marketing efforts.Great if you have:
• Bachelor's degree in marketing, business or similar.
• Security industry and/or public sector background.
• Experience working in both corporate and regional/field-based marketing teams.
• Experience with a channel sales model.Let's talk perks!
• Attractive compensation package with 401K match.
• Training Tuition Reimbursement Program.
• Work-life balance with a flexible working schedule.Still not sure if you check every box, but think it's worth a shot? We love that enthusiasm!Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resum--s/CVs through this Web site or directly to managers.
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Keywords: Genetec, Potomac , Segment Marketing Manager - Public Sector, Executive , Washington, Maryland