Consumer Insights Manager (Nat Geo)
Company: The Walt Disney Company (Germany) GmbH
Location: Washington
Posted on: November 8, 2024
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Job Description:
The Consumer Insights Manager manages the primary research work
that supports National Geographic Content and especially National
Geographic Media. Differentiated from the teams who conduct brand
research or deliver performance data within Disney, this role will
focus on the tactical research questions that will improve audience
engagement and conversion across National Geographic's content
platforms. This may include work to support television and
streaming teams, social media, digital content, and/or
magazines.Candidates for this role must be comfortable with a
breadth of research methodologies, including the fundamentals of
quantitative, qualitative, and UX research. Candidates must be able
to execute primary research projects from start to finish -
determining scope and objectives with stakeholders, leveraging
appropriate methodologies and/or external partners to run studies,
and be adept at translating data sets into actionable insights and
compelling deliverables. Candidates for this role should also have
experience drawing from syndicated and omnibus data sources to
inform thought-leadership for the organization.Candidates must have
a strong professional presence, experience in leading by influence,
and the ability to build strong relationships with cross-functional
stakeholders. They must be comfortable sharing insights across
different levels of the organization, with the potential to work
directly with executives to uncover new market opportunities and
higher-level strategic insights.Responsibilities:
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Keywords: The Walt Disney Company (Germany) GmbH, Potomac , Consumer Insights Manager (Nat Geo), Executive , Washington, Maryland
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