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Senior Manager Paid Social TV Marketing

Company: VirtualVocations
Location: Arlington
Posted on: November 14, 2024

Job Description:

A company is looking for a Senior Manager, Global Paid Social + TV Marketing.



Key Responsibilities

Lead global Paid Social and TV marketing initiatives, optimizing investments toward performance goals
Drive comprehensive reporting and analysis to gauge channel performance and deliver insights
Manage and mentor a team, ensuring high-quality output and effective task prioritization



Required Qualifications

Bachelor's Degree and 7+ years in Digital Marketing, preferably with Performance Marketing/DTC experience
4+ years of hands-on Paid Social experience with platforms like Meta Ads Manager and TikTok for Business
Proven track record of managing multi-million dollar annual budgets ($10M+)
Analytical mindset with proficiency in analytics tools such as Looker and Google Sheets/Excel
Strong understanding of marketing technology capabilities and testing practices

Keywords: VirtualVocations, Potomac , Senior Manager Paid Social TV Marketing, Executive , Arlington, Maryland

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