Senior Analyst (Health)

Company: VML South Africa
Location: Washington
Posted on: November 13, 2024

Job Description:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.Who we are looking for:As a Senior Analyst, you will help shape the strategic direction of a client's digital marketing strategy by providing data-driven insights that relate to business challenges. You will be expected to manage projects to successful completion with collaborative support from internal teams consisting of account managers, strategists, and other analysts. You will be focusing primarily on digital measurement allowing for a concentration on website analytics, digital media analysis, CRM strategy, and social listening.What you'll do:

• Synthesizing large amounts of data from multiple sources to help assess effectiveness of various digital marketing campaigns.
• Monitor and report on website performance using site tracking tools such as Adobe Analytics.
• Generate insights from data analysis to identify opportunities for optimization and improvement.
• Develop and/or update reports according to frequency schedules (i.e. weekly, monthly, quarterly) that provide:
  • Clear, concise, and accurate information.
  • Multiple insights and recommendations to help solve business priorities.
  • Construct and employ creative test and learn plans to maximize impact of tactics.
  • Create and execute against measurement frameworks that fit clients' objectives across platforms.
  • Build and implement tagging schema for digital assets to ensure appropriate tracking is in place.
  • Perform ad hoc analyses such as social listening, keyword analysis, and competitive analysis.
  • Provide analytics support on various other projects such as new business pitches.Who you are:
    • A builder - Entrepreneurial attitude coupled with strong business acumen. Offer proactive solutions and ensure successful progression without guidance. Identify business and marketing problems, industry drivers, competitive landscapes, and trends and apply insights to enable clients to compete efficiently.
    • Motivated - Has a sense of urgency and is an adaptive self-starter with the ability to work across different initiatives. Has a high bar for quality, takes ownership and drives accountability across the organization.
    • Team Player - Our team is close-knit and supportive and we're working with a lot of unknowns - you must champion team environments that are comfortable and encouraging.
    • Excellent Communicator - Excellent written and verbal communication skills. The ability to intake simple and complex problems, listen, find the appropriate solutions, and teach to internal and external teams why your solutions will work and why they continue to work (or need adapting) once implemented.
    • Ego-less - We all wear the hats that need wearing; it's a mentality that makes us successful.What you'll need:
      • All-around talent, you can think through a complex business problem and solve it.
      • Minimum of 4 years of professional experience reporting and analyzing digital marketing efforts as they relate to the profitable acquisition of new customers and existing customers.
      • Minimum of 3 years of experience analyzing data, drawing conclusions and making recommendations.
      • Minimum of 3 years of experience working with site analytics raw data (Adobe Analytics).
      • Deep understanding of Adobe Analytics, including data collection and validation familiarity. Certification preferred, though not required.
      • Consulting experience is a plus, though not required.
      • Strong understanding of the concepts, terminology, and measurement issues in Web/Digital Analytics.
      • Ability to manage multiple projects concurrently.
      • Able to effectively communicate complex ideas to diverse audiences.
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Keywords: VML South Africa, Potomac , Senior Analyst (Health), Healthcare , Washington, Maryland