Email Marketing Developer and Automation Manager

Company: CoStar Group, Inc.
Location: Washington
Posted on: November 6, 2024

Job Description:

Email Marketing Developer and Automation ManagerJob DescriptionCoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. This is how we deliver for our customers, our employees, and investors.Role Description:The Email Marketing Developer and Automation Manager is responsible for the B2B Email Marketing programs for CoStar targeted marketing campaigns. This individual will work on multiple email projects to include creating templates in HTML, campaign set-up and launch, and testing and analysis. We are looking for an individual who is passionate about email and is excited to bring forward and test new ideas. The ideal candidate can hit the ground running using best practices for email development in Salesforce Marketing Cloud (SFMC). This position reports to Senior Creative Director and offers 4 days a week onsite with 1 day remote.Responsibilities:

• Deliver email coding and template development with HTML/CSS.
• Work across multiple teams (product marketing, creatives, data analysts, and CRM) to execute campaign creation and analysis.
• Maintain and present email performance reports and make recommendations to the team.
• Coordinate with the design team and data team to deliver email campaigns on schedule.
• Own readability and accurate rendering across all major email clients and devices.
• Create testing scenarios (A/B or Multivariate) for creative and copy testing to optimize and grow CoStar's email marketing practice.
• Manage the set-up of one-time and automated email campaigns, content and message optimization, list segmentation, deployment, and reporting.
• Troubleshoot technical issues related to HTML templates, responsive design, email testing, list segmentation and other aspects of email execution, as required.
• Stay current on and recommend email marketing best practices with coding, design, and testing of email campaigns.Qualifications:
• Bachelor's Degree from an accredited, not-for-profit University or College required; MBA preferred.
• 5+ years of relevant experience in email marketing.
• A track record of commitment to prior employers.
• Ability to script and build dynamic emails with variable content for multiple versions.
• Experience testing email rendering across multiple email clients and platforms.
• 2+ years of experience with Salesforce Marketing Cloud (SFMC) required.
• Pardot experience a plus.
• Strong problem-solving skills, relationship management, and project ownership.
• An eye for detail and solid design.
• Familiarity with Figma and Adobe Creative Suite.
• Intermediate to advanced knowledge of HTML and CSS (Responsive email coding).
• Knowledgeable on email sending and testing best practices.
• Audience Segmentation strategy and building.
• Familiarity with project management software (Asana, Jira).What's in it for you?When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. Our benefits package includes comprehensive healthcare coverage, life, legal, and supplementary insurance, virtual and in-person mental health counseling services, commuter and parking benefits, 401(K) retirement plan with matching contributions, employee stock purchase plan, paid time off, tuition reimbursement, on-site fitness center, and access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups.We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.This position offers a base salary range of $76,300 - $137,200, based on relevant skills and experience and includes a generous benefits plan.#LI-EG1
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Keywords: CoStar Group, Inc., Potomac , Email Marketing Developer and Automation Manager, IT / Software / Systems , Washington, Maryland